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The post The Secret to Broadcast-Quality Live Video for Business: A Guide for Non-Technical Teams听 appeared first on 91桃色.

For AV Consultants and System Integrators, that shift has made control room design a top priority. Instead of putting together one-event setups, organizations are investing in centralized systems that deliver consistent, high-quality video across teams and locations.

These control rooms now anchor enterprise video 鈥� connecting offices, campuses, and global hubs, and supporting everything from leadership broadcasts to live internal events and studio productions.

As video becomes part of everyday operations, rather than occasional productions, the control room is no longer a support tool but a strategic asset 鈥� the central hub for all AV production, whether within the corporate studio, production of a live event or managing digital signage in corporate headquarters and satellite offices.

Simplifying control room operations for all users

Traditional AV setups were built for one-room presentations 鈥� not necessarily for managing multi-location video at broadcast quality. Today鈥檚 corporate clients need capabilities like live switching, remote camera control, virtual sets, robotic camera systems, and automation to deliver polished content at scale 鈥� often while integrating with existing infrastructure. Virtual studios are also shaping enterprise AV plans. Many teams are turning to software-based production environments to create on-brand visuals with real-time graphics and virtual sets. 

AV production crews span a wide range of experience 鈥� from beginners to seasoned professionals. Regardless of skill level or experience, users increasingly expect to walk into a room, press a button, and walk out with a broadcast-quality recording and a high level of automation 鈥� no crew required, no troubleshooting.

AV Consultants help define those expectations, identifying where automation, remote control, and preconfigured workflows can streamline operations. Consultants and system integrators then design and deliver tools that produce consistent, high-quality results 鈥� easy to use and designed to minimize training and support.

User-friendly interfaces, repeatable workflows, and remote monitoring give AV teams the tools to manage studio-grade productions with solutions that are easy to use and deliver reliable, repeatable results. 

Scaling enterprise video without overbuilding

A single control room might handle a CEO keynote one morning, a video podcast in the afternoon and a multi-source panel the next day 鈥� supporting internal communications and branded video from one centralized interface.  To manage a broad range of productions. reliably, systems must be compact, integrated, and easy to maintain. Overbuilt or piecemeal setups create friction and make scaling harder. 

The most effective solutions are built to work within existing infrastructure and support protocols like NDI, Dante, ST 2110.

91桃色 offers a modular platform that supports this approach:

• Ultrix combines routing and audio processing into one compact, rack-efficient platform. 
  
• XPression – 2D & 3D graphics and animations for any live video format, in real time. 

• PTZ and Furio robotics provide automated, silent tracking cameras that enable multi-camera setups without large crews. 
  
• Ultriscape software defined multiviewer, customers realize significant cost, space, and power efficiencies with unparalleled flexibility and agility.

• Carbonite delivers intuitive switching for live production control. 

• DashBoard offers no-code, customizable user interfaces that let internal teams manage productions easily and give AV teams the flexibility to tailor control panels for different workflows. 

• Inception ties everything together with tools for content planning, scripting, and production workflow coordination. 

Together, these tools empower the design of efficient, repeatable control rooms that meet the evolving demands of enterprise video鈥攁cross any production format鈥攚hile offering a robust platform for scalable expansion.

Supporting every stage of the project 

AV Consultants & System Integrators work with 91桃色 solutions architects to validate workflows that help move projects quickly from planning to proposal, streamline approvals, and reduce guesswork. System integrators rely on modular implementation guidance and factory-tested builds, along with real-time assistance to reduce risk, stay on schedule, and deliver clean installs with confidence. 

Control rooms often span multiple environments and require coordination across teams, spaces, and timelines.  

91桃色 stays involved from early consultation through installation and beyond 鈥� providing 24/7 technical support and responsive engineering resources that keep projects moving and give clients confidence long after the system goes live. 

Enhance control room performance

Broadcast-quality corporate video is now the standard. AV consultants and system integrators who deliver scalable, operator-friendly systems are becoming trusted partners to the enterprise. 91桃色 provides the tools, project collaboration and support to help you build them. 

Learn More about Ross Solutions for the workplace.

The post Designing Control Rooms and Studios That Power Enterprise Video appeared first on 91桃色.

While summaries and minutes can help boost information retention, they fail to capture the details of screen sharing, whiteboards, and other visual aids and reproduce the nuances of conversation.鈥� 

To overcome these issues, many organizations record their meetings using various video conferencing room solutions.鈥� 

Recording conference videos has several benefits. First, attendees can direct all their attention to the meeting. Second, anyone absent from the meeting can follow everything that happened by watching or listening to the recording. Third, video conference recordings can enrich an organization鈥檚 shareable content on social media and other platforms.听

Strategies to record and broadcast high-quality conference video听

Conference video production can be done in various ways, including the following. 

1. Screen recording applications鈥�

Screen recording applications can be used to record meetings. These applications are designed to capture both audio and video. They can also record your entire screen or just a part of it.鈥� 

To record and broadcast your conference:鈥�� 

• Choose a reliable screen recording software and install it on your devices 
• Launch the software and adjust the audio and video settings to your liking 
• Commence the video meeting and set the software to capture the conference window 
• Start recording 鈥� everything that appears on your window will be recorded 
• At the end of the video, stop recording and save the file鈥� 

2. Video conferencing platforms鈥�

Various video conferencing solutions feature built-in recording capabilities, which allow users to record video conferences. Although each platform has different recording features, they all offer a simple way of capturing video and audio during meetings. Zoom Rooms is among the most commonly used video conferencing room solutions.鈥� 

To record meetings using these platforms, you will need to: 

• Get a solution with a recording feature 
• Start recording your meeting by locating the recording feature and hitting the record button 
• Finish recording the meeting and save the file 

3. Hardware solutions鈥�

You can record videos using dedicated hardware devices. Often equipped with additional in-built options such as storage and microphones, these conference room AV systems are primarily designed to capture video and audio.鈥� 

To record and broadcast meetings using hardware devices, you will need to: 

• Acquire suitable hardware devices/systems 
• Connect the devices to your conferencing system or computer 
• Adjust the settings to match your audio and video preferences 
• Start recording when the meeting/conference commences and stop when it ends 

4. Third-party recording and broadcasting software听

If your conferencing system does not have a recording feature, or you need more powerful recording capabilities, consider using third-party recording software. These solutions come with additional features like editing and post-production processing. To capture the best video, ensure you have the best camera placement.鈥� 

Steps to record conference video using this strategy: 

• Get a solution that matches your needs and is compatible with your existing video-conferencing AV equipment鈥� 
• Install the software and configure the settings 
• Start using the recording and broadcasting software鈥� 

Turn any conference into value-driving content鈥�

Today鈥檚 advanced video conferencing and event AV systems make turning any conference or meeting into valuable content easy. These feature-rich tools simplify every step of the conference video production process, from set up to recording and broadcasting to post-production and processing.鈥� 

Tools like Quorum are designed to simplify the process of producing and broadcasting high-quality video through automation.鈥� 

This advanced tool allows inexperienced users to produce professional-grade videos. Quorum is created for use in situations where the sitting position of everyone being filmed is known in advance, such as meetings and conferences. The tool simplifies and automates the process of selecting and highlighting marks/speakers. 

This tool is embedded with Ross XPression to help you create stunning visuals and display additional information (like job titles and names) about speakers in the lower third of the screen.鈥�

Record and broadcast conferences like a pro

Capturing high-quality videos of your meetings and conferences can boost information retention and enrich your company鈥檚 shareable content. Contact 91桃色 today to learn how to transform your conference video production process. 

The post How to record and broadcast conference video鈥� appeared first on 91桃色.

In the inaugural episode of the Rise podcast, Lauren Myers, Director of Regional Marketing at 91桃色, and Cathy McCallion, Stakeholder and Community Relations Director, shared their experiences championing gender diversity and supporting programs like , which aim to create a more inclusive and equitable industry. 

You can watch the full podcast here:

Lauren鈥檚 journey with Rise 

Lauren鈥檚 journey with Rise began in 2019 when she joined its mentorship program. New to the broadcast sector, she found she had to navigate a male-dominated space. The mentorship program proved transformative. 

鈥淕oing into that 2019 cohort was a game-changer for me. I built confidence, gained support, and developed a network I didn鈥檛 have before. I don鈥檛 think I鈥檇 be in the role I am today without it,鈥� Lauren shared. 

Her positive experience led her to advocate for 91桃色鈥檚 partnership with Rise. 鈥淚 spoke to Cathy and other leaders about how fantastic this program was and how we could get more involved. The response was overwhelmingly supportive.鈥� 

A corporate commitment to diversity 

91桃色鈥檚 commitment to diversity is evident in its support for Rise and its broader initiatives. Cathy emphasized the importance of programs like Rise in addressing critical challenges, such as the underrepresentation of women in engineering and leadership roles. 

鈥淢any women drop out of engineering within the first five years. Programs like Rise provide mentorship and support to help women navigate those critical early years and thrive,鈥� Cathy explained. 鈥淲e鈥檝e seen tangible results, with more women at Ross being promoted to director-level positions and beyond.鈥� 

Ross鈥檚 global footprint also plays a role. Cathy noted, 鈥�Rise aligns with our goal of engaging employees worldwide, from marketing and sales to R&D and finance. It鈥檚 a partnership that benefits everyone.鈥� 

Visibility and action: Why diversity matters 

A recurring theme throughout the discussion was the importance of visibility in fostering change. As Lauren put it, 鈥淲hen I first joined the industry, I walked into events and saw a sea of men. If you can鈥檛 see yourself represented, it鈥檚 hard to envision a path forward.鈥� 

Cathy echoed this sentiment, highlighting how Rise initiatives, like the mentorship program and awards, help elevate women鈥檚 profiles. 鈥淰isibility is essential. The Rise Awards allow us to celebrate women鈥檚 achievements and inspire others to follow in their footsteps.鈥� 

Beyond visibility, Lauren and Cathy stressed the need for collective action. 鈥淲e all have a responsibility to drive change,鈥� said Lauren. 鈥淪ponsoring initiatives like Rise enables research to happen鈥攊t can鈥檛 happen in a vacuum. It needs support to bring these conversations to light.鈥� 

A call to action 

The conversation ended with a powerful call to action for industry leaders and individuals. 鈥淛ust get involved,鈥� urged Lauren. 鈥淣othing will change unless we all come together and move this forward.鈥� 

Cathy added, 鈥淎s an industry, we have a responsibility to step up and support programs like Rise. The rewards鈥攆or individuals, organizations, and the sector as a whole鈥攁re immense.鈥� 

You can find out more about becoming a member of Rise  

The post Rise: Fostering gender diversity in the broadcast and media production industry appeared first on 91桃色.

In the aftermath of the pandemic, the Latin American (LATAM) broadcasting sector has faced its share of challenges, from fluctuating cash and credit availability to high interest rates aimed at curbing inflation. Yet, as we enter 2024, LATAM’s live video production landscape is teeming with innovation and is poised for significant growth. As 91桃色’s newly appointed Director of Sales in the region, I’m here to share insights into the transformation we’re witnessing and the opportunities that lie ahead.听

Despite economic hurdles, we’ve adeptly navigated these times by offering our customers flexible solutions through our partnerships, particularly with experienced business partners, system integrators and local graphics agencies like . Now, we observe a shift as customers seek more efficient alternatives to traditional broadcasting equipment. The demand for live video production continues unabated, with sports, news, and festivals continuing to draw substantial audiences. Sectors outside traditional broadcasting are also increasingly leveraging professional video solutions, aiming for the same high-quality outputs that the broadcasting industry delivers.听

LATAM’s vibrant festival and live event scene drives the Outside Broadcasting van market, a segment in which we’ve quickly established leadership. The audience’s eagerness for live experiences post-pandemic is filling venues swiftly, which we anticipate will fuel robust demand for our solutions.听

This year, I am particularly enthused by the infrastructural renewals across LATAM and the growing adoption of IP technology. Our approach balances innovation with cost-effectiveness, ensuring our solutions not only future-proof production operations but also optimize customer investment. Our capability to integrate diverse technologies uniquely positions us in the market. It enables us to address the specific challenges our customers face better than our incumbent competitors.听

The forthcoming NAB Show is a focal point for 2024, offering us a much-needed opportunity to connect face-to-face with our customers, business partners, and system integrators. As LATAM business grows, our team is expanding quickly to be ready to support our customers in realizing their project ambitions, combining technical comfort with sensible and innovative solutions. 

In LATAM, customers frequently confront challenges related to rapid project timelines and the integration of mixed technologies. Enhancing ROI for our customers through our technology is a cornerstone of our strategy. Our commitment to supporting them with the industry’s best technology, technical expertise, and customer support underscores our dedication to their success.听听

You can learn more about our solutions and growing LATAM business and connect with me directly at one of the links below: 

The post The Broadcasting Evolution in LATAM: A Director’s Perspective appeared first on 91桃色.

Picture this: a dynamic blend of precision, speed, and creative prowess, all seamlessly orchestrated to bring your events to life like never before. In a world where traditional camera setups limit your vision, discover solutions that can overcome these challenges 鈥� robotic cameras. 

Join us as we explore how these cutting-edge systems can propel your live event and video productions to unparalleled heights, offering a new era of audience engagement, immersive shots, and the freedom to explore creative possibilities you’ve only dreamed of before.听

Be More Discreet
One of the primary advantages of using robotic cameras is their ability to eliminate the need for a camera operator and grip, resulting in a more discreet setup. With no obstructions between the audience and the performance, viewers can enjoy an uninterrupted view. This enhanced visibility improves the experience and opens up valuable seating space, which can generate extra revenue. 

By utilizing technology like the Furio+ system’s unique StableTrac platform, operators can ensure smooth and precise movements, even on temporary flooring or uneven track surfaces, allowing for uninterrupted shots without compromising stability. By minimizing the physical footprint, robotic cameras provide an unobtrusive solution that blends seamlessly into the production environment.听

Capture Visuals that are Fast, Dynamic, and Engaging 
Robotic cameras offer the option to pre-program moves and apply presets, resulting in faster, more dynamic, and more engaging visuals. By automating camera movements, event producers can achieve consistent shots with accurate movement from point to point at the push of a button, regardless of the camera’s position. This repeatability ensures that the same captivating shots can be recreated for each performance, enhancing the overall production value. 

With the ability to precisely control pan, tilt, and zoom functions, robotic cameras allow for smooth and seamless transitions between shots, enhancing the visual storytelling of the event. Operators can make manual adjustments on top of programmed movements, offering unmatched flexibility over traditional cameras, and empowering event producers to capture the perfect shots consistently, enabling them to deliver visually stunning and memorable experiences.

Robotic cameras can also be positioned where a staffed camera would be impractical or impossible to reach. That allows event producers to capture perspectives that would otherwise be unattainable. Whether it’s capturing aerial shots, immersive close-ups, or dynamic tracking shots, these looks enhance the production value and unlock new creative possibilities.

Get into Position Quickly听
Compared to manual cameras, robotic systems allow for quicker positioning, enabling producers to cover more shots with a single camera. For example, the Furio+ system can move at speeds of up to 2.5m/s without compromising the quality of the shots. This agility reduces the setup time needed for camera and operator positioning within a specified area.听

Furio+ also includes built-in power bars and cable management features, further simplifying the setup process. By eliminating the need for multiple cameras and operators, event producers can achieve greater efficiency and streamline their workflows, and ensure comprehensive coverage without sacrificing time or quality of the shots.

Create Jib-Like Shots with Minimal Footprint
Robotic camera systems offer the ability to create jib-like shots without requiring significant amounts of space. By using a system like the Furio+, event producers can reduce the real estate required for hardware, thereby increasing their return on investment. The system’s versatile lift height and fast pan and tilt speeds provide opportunities for more creative shots. Whether it’s capturing sweeping arcs or dynamic vertical movements, robotic cameras offer flexibility and precision in achieving jib-like shots. By maximizing the creative potential of camera movements, productions can deliver visually captivating sequences that add depth and excitement to the overall experience.听

Accurately Recall Shots at the Push of a Button
With robotic camera systems, event producers can accurately recall both static and moving shots instantly. This automation reduces the risk of manual errors, increases efficiency, expands creative possibilities, and provides a better return on investment. 

From reproducing specific camera angles to planning out complex movements, robotic cameras ensure consistency and precision in capturing each performance. The ability to recall shots at the push of a button simplifies the production process and allows event producers to focus on other critical aspects of the event. By minimizing the complexity and potential for human error, robotic cameras provide a reliable and efficient solution for achieving consistent and high-quality shots throughout the live event.

Robotic camera systems like the Furio+ offer numerous benefits for live event productions. From enhancing audience visibility and increasing seating capacity to capturing dynamic shots and unique perspectives, these systems revolutionize the way productions are captured. By embracing robotic cameras, event producers can create immersive experiences that leave a lasting impact on audiences. With their versatility, speed, and precision, robotic cameras are a valuable tool for enhancing live event productions and delivering visually stunning performances.

Learn More
91桃色 has the most complete robotics offering available, whether you are looking for the unparalleled smoothness of a track-based system, the unbeatable flexibility of a free-roaming pedestal, or the simple efficiency of a standalone pan & tilt head.听All Ross robotic systems are designed, developed, and manufactured in-house, using state-of-the-art technologies that provide industry-leading accuracy, precision, and payload capacity.

The post Elevate Live Events: The Power of Rail-Based Robotic Cameras appeared first on 91桃色.

Here鈥檚 what they said. 

1. Network and Seek Mentorship

The importance of networking and finding support from others who have achieved what you want to achieve is a common thread among our industry experts. 

Stacey Moorcroft, Director of Business Operations – Sports & Live Events, emphasized the need for networking and mentorship: ” The two pieces of advice I give any woman looking to get into any tech space would be to Network and find Mentors. Not only do networking and mentorship provide access to opportunities as you gain a foothold in the industry and look to grow, but they can also offer spaces to be your authentic self and validate your experience.” 听

Keri Willis, Director of Business Operations at Ross Production Services, advises: ”听Network as much as you can to meet new people from all backgrounds and with different talents, ask questions to get others talking about what they do (so you know if that鈥檚 something you鈥檙e interested in!), follow your own passion and ensure you love what you do, set boundaries when needed (this can be an especially hard one for women, especially working mothers), and support other women 鈥� always.鈥澨�

2. Trust Yourself and Be Open-Minded

Trusting in oneself and maintaining an open mind are key factors in achieving success. 

Erica Watts, Director of Communications, underscores the importance of self-belief: 鈥淭rust your instincts. No matter what point you鈥檙e at in your career, there will come a time when you doubt yourself. Have faith in yourself, you鈥檙e on the right path.鈥� 

Chee Nwosu, R&D Operations Specialist, Team Lead, advises keeping an open mind: “Keep an open mind. You most likely have skills that you can utilize in the video production industry.” 

Hayley Farrar, Demonstration Artist and Trainer 鈥� EMEA, recommends courage: 鈥淏e brave. Brave doesn’t necessarily mean tough or loud, it’s about taking up space and backing yourself.鈥澨�

3. Be Curious and Pursue Your Passion

Curiosity and a passion for learning are crucial for success in any industry, particularly one that is evolving as rapidly as video production and broadcasting. 

Maryam Tse, VP Product Development, encourages a broad curiosity: 鈥淏e curious about technology, people, sports and entertainment, how things work behind the scenes, how to optimize the way things are done. Connect with people from many walks of life. Imagine what the world might look like 20 years from now, and think about how we can create the future.鈥� 

Hui Min Seow, Technical Support Specialist, APAC, also emphasizes following your passions: “Do not be afraid to pursue your passions. When you are doing what you enjoy, you tend to excel at it.” 

Karen Walker, VP at Camera Motion Systems, highlights the industry’s diversity: “This industry is so diverse, from filming famous and not-so-famous people, to creating innovative technology and solutions, there is something for everyone to get passionate about. You can make a difference.”听

Women are propelling the broadcast industry forward. By amplifying women鈥檚 voices and contributions, we believe we can drive innovation and broadcast technology, contributing to a more equitable and vibrant industry. If you鈥檙e a woman looking to start a career in video production, be willing to network, trust your instincts, keep an open mind, and pursue your passion, and you will be on track for success. 

The post Career Advice from 8 Women Who Made it in Broadcasting appeared first on 91桃色.

The coordination required by the production crews is worthy of an audience itself. From the Technical Director and replay operators to the content managers, graphics playback teams, and broadcast engineers who bring it all together 鈥� the success of the show hinges on their perfectly synchronized teamwork. 

In the realm of Esports, the challenge is even more significant. The presentation of real-time statistics during a live event is critical to delivering a compelling story to fans. However, the lightning-fast pace of Esports is too quick for operators to provide integrated statistics and graphics in real time.  

So, what does the control room dance look like for a premier Esports event? Here’s how one of the most significant events in Esports fans’ calendars does it. 

Behind the Scenes of the Intel庐 Extreme Masters (IEM) Cologne 2023 

Last August, the Intel庐 Extreme Masters (IEM) returned to Cologne, Germany, and Esports fans descended upon the LANXESS Arena for the final three days of the competition, dubbed The Cathedral of Counter-Strike. This significant event in the Esports calendar draws a sizeable live audience and over 700,000 fans online to watch the world’s top Counter-Strike: Global Offensive (CS:GO) teams go head-to-head. 

IEM entrusted Rocket Surgery with adding Augmented Reality (AR) to enhance the production and immerse the audience and fans at home deeper into the action. 

Rocket Surgery accomplished this through a combination of cutting-edge Ross AR technology, including the Voyager Unreal-Based Render Platform, Ultrix routers, a Carbonite Ultra production switcher, and an OpenGear frame equipped with a range of signal processing cards. 

Complementing this array of production room technology was the use of the spidercam cable-based camera system to provide captivating and unique visuals and feed the tracking data required to power the AR visuals. 

A Unique Challenge: Presenting Real-Time Data for Esports 

In addition to the highly skilled operators working together effectively, Esports events require particularly powerful and flexible technology to handle the pace of the action.  

To address the challenge presented by the rapid pace of online gameplay, Ross introduced a tailored solution that combines DashBoard and Datalinq to seamlessly integrate all their video game APIs and devices directly into the production workflow.  

That allowed Rocket Surgery experts to program the custom DashBoard control panel using the RossTalk protocol to enable operators to manage the whole system efficiently and automatically merge inputs and data with AR graphics in real time. Automating the integration of real-time statistics into immersive AR graphics allows IEM to keep Esports fans well-informed and elevate the entertainment value of the show without additional operators. 

AR graphics, powered by state-of-the-art technology, continue to revolutionize Esports and live event productions. The Intel Extreme Masters Cologne event is just one example of how AR is being deployed to build a meaningful story and draw audiences of all live sports and events deeper into the action.  

Subscribe to our blog here to learn about the latest developments in Augmented Reality and live video production first.  

Ross Esports Venue Production Solutions 

Ross offers a comprehensive suite of Esports venue production solutions, ranging from extensive control room hardware to LED content management systems and venue control software. These products are tightly integrated to provide Esports producers with limitless control options for their arena or studio space. 

Learn more about how Augmented Reality solutions from 91桃色 can enhance your Esports production at /industries/esports 

The post Elevating your Esports event with virtual solutions听 appeared first on 91桃色.

In a dimly-lit control room, the countdown to live begins. LEDs blink, switchboards hum, and news anchors straighten in their seats. It鈥檚 a familiar routine – predictable and automatic.

News programming is, by now, a well-oiled machine. But in 2023, audiences expect more. They鈥檙e inundated with choices. Viewers not only have endless channels to choose between, but also multiple platforms. Journalists must convince viewers to interact with their stories in a way that captures their interest above and beyond the competition – and that competition is not only between broadcasters, but also against .

More Than Just Words

Supplementing news shows with elements such as Augmented Reality (AR), Virtual Reality (VR) and even Extended Reality (XR) graphics could be the answer. More visually engaging content is key to audience understanding. Simply delivering information is not enough 鈥� audiences require real-time visualisation and analysis, too.

Consider the impact of election night news programming. The real-time map graphics, charts, and even 3D sets putting journalists in new locations all ensure that audiences understand the impact of every breaking announcement.

According to a study from , humans process images 60,000 times faster than they can process text. As much as 90% of all information transmitted to the brain is visual. It鈥檚 no wonder that audiences respond so positively to newsroom graphics – we鈥檙e a species of visual learners.

But, delivering these immersive experiences successfully and at pace can be challenging. To incorporate these news technologies and remain competitive, journalists and producers need to explore and adopt new workflow solutions for modern control rooms that help AR, VR, and XR to be built into the process.

Engaging On Every Channel

Promoting active engagement is important not just during the news broadcast itself, but also on other platforms. research found that younger audiences are habitually consuming their news on social media – 50% of US respondents reported using it as a news source on a daily basis.

For broadcasters, this multichannel dilemma means that they need tools and workflows adaptable enough to use across multiple platforms. Implementing graphics is therefore a key element of any modern broadcasting strategy; graphics are versatile and adaptable, and with the right, story-centric workflow, they鈥檙e easily repurposed across multiple platforms.

That鈥檚 even more relevant in today鈥檚 news landscape, where even loyal audiences are hugely dispersed.

It鈥檚 vital to equip journalists with a flexible pipeline, allowing broadcasters to reuse elements and make content engaging – no matter where it appears.

The Ross Workflow Solution

Journalists may understandably be concerned at how quickly their ways of working are having to evolve.

And they鈥檙e not alone. Technical and production teams are having to consider the potential extra strain on their teams that such evolution could bring – teams that are still recovering from the huge changes in staffing and budgets resulting from the pandemic.

Thankfully, the right partner can provide new capabilities without introducing new pressures. Story-centric workflows and tools with intuitive interfaces are just the start.

In our recent guide to newsroom workflows, we outlined the three key phases of workflow evolution – confident storytelling, clean shows, and rapid iteration. The right workflows make it possible.

This new approach workflows helps to support control rooms in the 24/7, post-Covid era. So, the next time that 鈥楲ive鈥� countdown begins, you鈥檒l know your journalists are confident they have the tools they need to deliver an engaging story to audiences – no matter where they are.

The post Why journalists need to embrace augmented news programming appeared first on 91桃色.

The following are the reflections of Tedd Tramaloni, Business Development for Production Switchers and Video Servers: 

The Essence of Innovation

The Oxford Dictionary defines 鈥渋nnovation鈥� as 鈥渢he action or process of innovating,鈥� which, I admit, doesn鈥檛 say much. It goes on to list almost thirty synonyms for this 鈥渁ction or process,鈥� including words like 鈥渞evolution,鈥� 鈥渦pheaval,鈥� and 鈥渢ransformation.鈥� Innovation, it seems, is an ongoing process rather than a static event. Truly innovative products are not just 鈥渟hiny and new.鈥� They spark a paradigm shift that can redefine an entire industry or, in extreme cases, life as we know it.  

Carbonite Makes It Debut

Carbonite production switchers debuted at NAB 2011, and during that show alone, over sixty units were ordered 鈥� an impressive accomplishment for a new product. The reason for its immediate popularity was evident: Carbonite was not simply a new product. It represented an entirely novel approach to meeting the demand for powerful, efficient, and user-friendly production switchers without breaking the bank.  

After its introduction, the Carbonite line quickly expanded, including Carbonite MultiMedia, which incorporated both digital and HDMI inputs to give users more flexibility. Even more transformative was Carbonite eXtreme, a production switcher housed in a Ross router chassis. This relationship between the switcher and router foreshadowed our current hyperconverged product line, hinting at future innovations. 

Over the years, Carbonite evolved with each generation, driven by faster and more capable FPGA hardware. This evolution brought new features and functionality, many compatible with existing hardware, allowing us to provide no-cost software upgrades to existing users. The next-generation Carbonite Black series, featuring the compact and powerful Carbonite Black Solo, and the Black and Black Plus models, offered feature sets comparable to switchers twice their size and price. Success built upon success, and Carbonite soon claimed its position as the world鈥檚 most popular mid-sized production switcher. 

But since innovative thinking is part of the Ross DNA, Carbonite has continued to evolve 鈥� 

Carbonite Evolution Continues

In the last five years alone, three new Carbonite models have been introduced: Carbonite Ultra in 2018, Ultrix Carbonite in 2021, and at NAB 2023, the largest Carbonite switcher ever produced, Carbonite Ultra 60. Each model builds upon the innovative legacy of the original Carbonite, delivering powerful feature sets that address the evolving needs of customers. 

What makes Carbonite 鈥渋nnovative鈥� is not that it provides Mix/Effects Banks or Keyers but that it addresses the real-world demands of small and mid-size facilities with tools designed to help tell engaging stories economically and efficiently.  

Don鈥檛 believe us? Hear from a range of customers worldwide who have been on the Carbonite journey with us

Visit us at IBC 2023

Discover new creative possibilities at IBC 2023 with 91桃色鈥檚 impressive showcase of end-to-end video production solutions, including the all-new Carbonite Ultra 60. As a new class of production switcher from Ross, Ultra 60 delivers big performance in a single cost-effective hardware platform. 

Designed to tackle the most demanding productions, Carbonite Ultra 60 supports an impressive I/O of up to 60×25 in HD or UHD. Its 3RU modular design offers the flexibility to start with fewer inputs and outputs, allowing facilities to prepare for present and future needs. As production requirements grow, easy upgrades become a seamless option. 

To learn more about Carbonite, or any of our other transformative products and services, visit rossvideo.com or join one of the many comprised of end-users who have embraced Ross-inspired innovation in their facilities.

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