Traditional camera setups that rely on manual control and large crews can struggle to meet these demands. 91桃色鈥檚 Artimo robotic camera system and Vision[Ai]ry talent tracking are revolutionizing sports studio production, enabling broadcasters to automate complex camera operations, enhance shot quality, and reduce operational complexity.  

Challenges in managing camera operations in sports studios 

1. Inconsistent camera movements and transitions 

One of the primary challenges in sports studios is maintaining smooth, consistent camera movements. Whether it鈥檚 a slow pan across a panel of analysts or a close-up during key moments, these transitions need to be flawless. Manually operated systems can lead to variability, creating visible errors that diminish the professionalism of the broadcast. 

2. Operator-intensive camera control 

Managing multiple cameras in a studio requires significant manpower. Each camera typically needs a dedicated operator, which increases production costs and human error risk during live broadcasts. This dependency on skilled operators limits scalability and puts additional pressure on production teams. 

3. Limited flexibility and responsiveness 

Sports studio environments are dynamic, requiring cameras to adapt quickly to real-time changes. Traditional robotic systems can be too rigid, making it difficult to follow talent as they move or adjust framing in response to unexpected developments. This lack of flexibility can disrupt the flow of a live broadcast and reduce viewer engagement. 

The solution: Artimo and Vision[Ai]ry 

91桃色鈥檚 Artimo robotic camera system and Vision[Ai]ry tracking technology provide solutions to these challenges by empowering broadcasters to streamline operations so they can deliver consistent, high-quality results.

1. Precision and consistency in camera movements 

Artimo鈥檚 advanced automation replicates the smooth, fluid motions of manually operated setups, including jibs, with far greater consistency. These robotic systems also introduce free-roaming capabilities, enabling broadcasters to achieve jib-like shots in previously inaccessible locations. By automating complex camera movements, directors can pre-program camera moves to ensure flawless execution every time. This eliminates the variability introduced by manual control and allows for more polished and dynamic productions. 

2. Automating talent tracking with Vision[Ai]ry 

Vision[Ai]ry uses AI-driven facial and body tracking to automatically follow talent across the set. This hands-free operation ensures perfect framing, even in fast-paced, dynamic environments. 

Examples: 

In Sky Deutschland鈥檚 recent studio overhaul, Vision[Ai]ry played a pivotal role in automating talent tracking and enhancing their live sports news broadcasts with precision and efficiency. The system allowed Sky to execute complex camera movements while maintaining consistent, professional-grade visuals without increasing manpower鈥�. 

Similarly, the Confetti X Esports Complex leveraged Vision[Ai]ry to provide dynamic, real-time tracking during esports productions. This improved production quality and gave students hands-on experience with cutting-edge technology, preparing them for real-world broadcasting careers鈥�. 

3. Reducing operator dependency 

With Artimo and Vision[Ai]ry, studios can operate with fewer camera operators while maintaining production quality. A single operator can oversee multiple cameras, freeing up resources to focus on other elements of the broadcast, such as graphics and sound. 

4. Enhancing creative flexibility 

Artimo鈥檚 customizable presets allow directors to switch between different angles and movements effortlessly, opening up new creative possibilities. With the ability to execute smooth trucking shots, extended vertical ranges, and seamless multi-axis movements, Artimo replicates the dynamic capabilities of jibs while offering greater precision and repeatability. For example, presets can be configured for wide-angle shots at the start of a segment and close-ups during discussions, enabling seamless transitions and visually compelling storytelling. 

The future of camera automation in sports studios 

As sports broadcast studios become more complex production environments, the need for efficient, flexible, and high-quality camera operations has never been greater. Traditional camera setups, with their reliance on manual control, are becoming increasingly inadequate for the demands of modern broadcasts. Automated camera systems offer a solution that improves the consistency and quality of studio shots and reduces the operational burden on production teams. 

By embracing automation, sports studios can enhance their creativity by capturing more dynamic visuals and ultimately delivering a more polished and professional broadcast. Whether through advanced AI-driven tracking or pre-programmed camera movements, the future of in-studio camera operations lies in automation. 

For studios looking to stay ahead of the curve, investing in a robotic camera system similar to 91桃色鈥檚 Artimo is an important step toward improving operational efficiency and elevating production quality. These systems offer the precision, adaptability, and scalability that modern sports broadcasts demand, ensuring that every segment is delivered with the highest level of professionalism and visual appeal. 

The benefits of automation in studio broadcasting

91桃色鈥檚 Artimo and Vision[Ai]ry systems offer a range of advantages: 

1. Improved Consistency: Automated systems deliver smooth, professional-grade movements across broadcasts. 

Revolutionizing studio production 

91桃色鈥檚 Artimo robotic camera system and Vision[Ai]ry talent tracking are transforming sports broadcast studios by combining precision, flexibility, and automation. These solutions enable broadcasters to enhance the quality of their productions while streamlining operations. As Sky Deutschland and Confetti X demonstrated, Artimo and Vision[Ai]ry empower studios to deliver dynamic, visually compelling broadcasts that engage viewers and elevate production standards. 

Contact us today to learn more about how Artimo and Vision[Ai]ry can transform your studio.

The post Revolutionizing Sports Broadcasts: How 91桃色鈥檚 Artimo and Vision[Ai]ry Enhance In-Studio Production appeared first on 91桃色.

Yet, for many studios, managing complex camera movements and maintaining high-quality visuals across broadcasts can be a challenge. Traditional camera setups often rely on manual operation, which can result in inconsistent shot quality, operational inefficiencies, and higher production costs. With the growing need for real-time responsiveness and flexibility in studio environments, more advanced solutions are required to streamline camera operations and ensure smooth, polished visuals. 

Challenges in camera operations for sports broadcast studios 

Inconsistent camera movements and shot quality 

One of the biggest challenges in sports studios is ensuring smooth and consistent camera movements. Whether it鈥檚 a transition from one host to another, a sweeping shot across a panel of analysts, or a close-up to emphasize a key point, these movements need to be flawless. In traditional setups, these shots are controlled manually, leading to inconsistencies in timing, framing, and execution. As a result, the overall quality of the broadcast can suffer, diminishing the professionalism and impact of the in-studio segment. 

Smooth, well-timed camera movements are essential for maintaining viewer engagement. For example, during a heated discussion among commentators, a poorly executed camera transition can disrupt the flow of conversation and diminish the viewer’s experience. Achieving consistent, seamless transitions is crucial to delivering a visually compelling experience that keeps the audience focused on the content, not the production. 

Operator-intensive production requirements 

Managing multiple camera angles in a live studio environment requires a highly skilled and coordinated team. In traditional setups, each camera must be controlled by an individual operator responsible for executing precise movements. This level of manual control can be time-consuming and labour-intensive and requires experienced operators who can react quickly to real-time developments in the broadcast. 

The complexity of certain camera movements鈥攍ike smoothly tracking talent as they move across the set鈥攃an present challenges, particularly in automated setups. While manual operation often provides the nuance needed to make such movements appear natural, automated systems can struggle to replicate the same fluidity without manual intervention. Maintaining a large crew of skilled operators to achieve high-quality, consistent results can drive up production costs, making it harder for studios to stay within budget while delivering polished broadcasts. 

Limited flexibility for real-time adjustments 

A sports broadcast studio is an inherently dynamic environment. Hosts move around the set to interact with graphics, video walls, or other studio elements. In some cases, they might shift locations unexpectedly or stand up to make a point more emphatically. While manual camera operators excel at making reactive adjustments with precision, relying on a dedicated operator for each camera can be inefficient and costly. Scaling this approach across multiple cameras significantly increases production complexity and budget, making it difficult to maintain efficiency in fast-paced broadcasts. 

Traditional automated cameras result in inconsistent or delayed camera responses, which impacts the flow of a broadcast and may lead viewers to miss key moments or become distracted by awkward framing. Flexibility in camera movements and framing is especially critical in sports studio settings where timing and smooth transitions are vital to maintaining professionalism and viewer engagement. 

The role of automation in solving studio camera challenges 

As the demands on sports studios increase, many broadcasters are looking to automation to streamline their camera operations. Robotic camera solutions, like the ones used in top studios, help bridge the gap between manual operation and full automation. They bring advanced features that make capturing shots more precise and easier to control. Automated systems have the ability to execute precise, pre-programmed camera movements with greater consistency and reliability than manual setups. These systems provide a level of precision and control that can enhance a broadcast’s overall visual quality while reducing operational complexity. 

Consistency and precision in camera movements 

Robotic cameras are becoming a cornerstone of leading studio setups, often complementing manual systems. Manual tools like jibs and Steadicams have long been prized for their ability to execute dynamic, creative shots鈥攖he “candy” of broadcast visuals鈥攂ut they also rely heavily on highly skilled operators. Achieving consistent quality across broadcasts can be challenging, as outcomes depend on operator expertise and technique. 

Advanced robotic systems, such as 91桃色’s Artimo, are now bridging the gap between precision and creativity, offering smooth, fluid camera movements that rival those of manual setups. These systems can replicate complex moves traditionally reserved for manual tools, such as sweeping transitions or dynamic talent tracking, while ensuring consistency across broadcasts. With the added advantage of automation, these systems reduce operational complexity and provide reliable performance in live, fast-paced environments, helping broadcasters maintain a professional polish without sacrificing creativity. 

Reducing the operator burden 

Automating camera operations significantly reduces the number of operators required to manage a live studio production. Instead of needing a dedicated operator for each camera, an automated system can control multiple cameras simultaneously from a single console. This not only improves operational efficiency but also minimizes the risk of human error during live broadcasts. 

With automation, operators can build pre-programmed sequences of shots that automatically recall new camera positions and framing throughout the show. For example, during a pre-game discussion, a sequence might include wide shots of the entire panel, close-ups of individual hosts, and dynamic transitions between angles鈥攁ll executed with little to no manual intervention. This allows production teams to focus on other elements of the broadcast, such as coordinating graphics, managing audio, or interacting with live data feeds. 

Real-time adaptability through AI-driven tracking  

The latest generation of robotic camera systems leverages AI-driven tracking technology to further enhance automation. AI-based systems, like those deployed in leading broadcast studios, can automatically track on-camera talent, ensuring the camera stays framed on the subject even as they move across the set. For instance, a major German broadcaster, Sky Deutschland, incorporated these solutions during a recent studio overhaul, significantly improving their live sports coverage’s precision and dynamic capabilities鈥�. 

This eliminates the need for manual tracking and ensures that talent is always framed perfectly, even in fast-paced, dynamic environments. AI-driven tracking can be a game-changer in sports studios, where talent often moves around to interact with graphics, screens, or other visual elements. By following the talent in real time, these systems ensure that the camera keeps up with the action, delivering smooth, professional-grade shots that enhance the viewer experience. 

For example, AI-driven technology like Vision[Ai]ry can autonomously adjust to follow talent鈥檚 movements, in a way that looks natural to the viewer. Systems like this offer a hands-off approach that reduces the need for manual adjustments, allowing directors to focus on other production areas. 

Enhancing creative flexibility  

In a studio environment, creative flexibility is essential. Automated camera systems can be programmed with customizable presets that allow directors to easily switch between different camera angles and movements. For example, a preset might be used to capture a wide-angle shot of the entire set at the start of a segment, then transition to close-ups of individual hosts as the discussion intensifies. 

These presets can be triggered automatically or at the director鈥檚 discretion, allowing for seamless transitions between shots without the need for manual control. This level of creative flexibility enables directors to experiment with different shot compositions and movements, ultimately improving the visual storytelling of the broadcast. 

Cost efficiency and scalability 

By optimizing camera operations and enhancing workflow efficiency, automated camera systems improve cost efficiency for sports studios. These systems are scalable, making them suitable for studios of all sizes鈥攆rom small local stations to large national networks. As the demands of live broadcasts continue to increase, the scalability of automation ensures that studios can grow and adapt their camera operations without incurring major costs or requiring extensive reconfigurations. 

The future of camera automation in sports studios 

As sports broadcast studios become more complex, the need for efficient, flexible, and high-quality camera operations has never been greater. Traditional camera setups, with their reliance on manual control, are becoming increasingly inadequate for the demands of modern broadcasts. Automated camera systems offer a solution that improves the consistency and quality of studio shots and reduces the operational burden on production teams. 

By embracing automation, sports studios can enhance their creative flexibility, capture more dynamic visuals, and deliver a more polished and professional broadcast experience. Whether through advanced AI-driven tracking or pre-programmed camera movements, the future of in-studio camera operations lies in automation. 

For studios looking to stay ahead of the curve, investing in a robotic camera system similar to 91桃色鈥檚 Artimo is an important step toward improving operational efficiency and elevating production quality. These systems offer the precision, adaptability, and scalability that modern sports broadcasts demand, ensuring that every segment is delivered with the highest level of professionalism and visual appeal. 

A definitive guide to the modern sports viewer

Sports broadcasting is undergoing a seismic shift, with global audiences consuming live events in new and diverse ways. From multi-screen viewing to the rise of social media engagement, modern sports fans are more connected鈥攁nd selective鈥攖han ever before. 

According to our recent research, conducted in partnership with , sports audiences are adapting to new technologies and media formats at an unprecedented rate. These behaviour shifts present challenges and opportunities for broadcasters and rights holders. 

The post Streamlining Camera Operations for Unique Shots and Perspectives in Sports Broadcast Studios听 appeared first on 91桃色.

鈥淭hey would go to trade shows and see amazing things,鈥� Doyle explains, 鈥渢hen they鈥檇 buy the tech and be disappointed with what actually went to air. They didn鈥檛 realize they didn鈥檛 have the people to fully leverage the systems they鈥檇 bought.鈥� 

Filling a critical gap in broadcast graphics  

Doyle, with a background in computer programming and two decades of experience running design hubs for NBC and Media General, knew that this wasn鈥檛 a technology gap 鈥� it was a talent gap. 鈥淵ou needed people who could manage data, code, and understand control room workflows as well as design graphics. Those people were hard to find.鈥� 

So, in November 2014, he decided to build that team. 鈥淲e launched Rocket Surgery with five people as a specialized agency that could take on the high-end projects nobody else could touch.鈥�  

Enter 91桃色: A turning point 

Things moved faster than expected from the start. A few months in, 91桃色 approached Rocket Surgery for help supporting XPression in the U.S. It was a perfect fit. By March 2015, Doyle was in Ottawa with 91桃色 CEO David Ross. 鈥淲hen David asked if we would consider joining Ross, I said absolutely. I鈥檇 worked with Ross products and technology for a long time and respected their brand and approach. We were on the same page about many things, and I knew it would accelerate everything. Ross had the resources, the sales network, and the global reach that would take us years to build.鈥� 

At NAB Show 2015, the acquisition became official 鈥� and from there, Rocket Surgery鈥檚 trajectory steepened dramatically.  

鈥淚n the first five years, the growth was insane,鈥� Doyle recalls. 鈥淲e went from five to 35 people. From a U.S.-centric team to a global operation. From a handful of high-end projects to hundreds per year. Today, we support more than 700 clients and deliver over 400 projects annually.鈥� 

The catalyst for scale: Major League sports 

Much of that growth has come from major sports and live events coverage. 鈥淪ports is now more than half our business,鈥� he says. 鈥淲orking with incredibly experienced people like Kevin Cottam helped us understand that space early on. It pushed our capabilities to a whole new level.鈥� It also helps that the team comes from broadcast, so delivering to inflexible timelines and high-stakes, high-quality expectations is deeply embedded in their culture. 

Rocket Surgery has since become far more than a creative graphics group. 鈥淕raphics are only about 20% of what we do today,鈥� Doyle notes. 鈥淲hat makes us different is our expertise across broadcast workflows: Control systems, automation, data integration, real-time rendering, and building production workflows 鈥� we鈥檝e brought it all in-house. Clients aren鈥檛 just asking us for graphics. They鈥檙e asking us to architect end-to-end solutions.鈥� 

Disruption as a business model

Disruption isn鈥檛 just a marketing term 鈥� it鈥檚 foundational to Rocket Surgery鈥檚 growth. One of the team鈥檚 defining characteristics is a grounded, practical approach to innovation.  

That practical innovation is Rocket Surgery鈥檚 hallmark and has allowed them to continue disrupting over the years. 鈥淲e don鈥檛 throw ideas at the wall. We solve real production problems under real-world constraints,鈥� Jim notes. 鈥淭imelines are everything. We work backward from the outcome or show date. One of the things that makes us successful here is the box we鈥檙e defined by. Everyone talks about thinking outside the box. I always tell people: define your box 鈥� then create. Know what success looks like, know your constraints, and build within that. That鈥檚 where the real innovation happens.鈥� 

 鈥淲e鈥檝e entered spaces that were monopolized for years and forced positive change. The scorebug space is one example. We鈥檙e offering clients the first viable alternative in a long time.鈥�  

NAB Show 2025 and beyond

There aren鈥檛 many people in live production who do what Rocket Surgery has done repeatedly over the last decade at the level they do it.   

Now, on the eve of Rocket Surgery鈥檚 tenth NAB Show, Doyle reflects on the culture that鈥檚 driven them. 鈥淵ou鈥檙e encouraged to try things. It feels collegiate, collaborative, and open. We鈥檙e here to disrupt, but it鈥檚 not about chaos 鈥� it鈥檚 about creative engineering under pressure. We鈥檝e stayed close to the edge of production. We鈥檙e working side-by-side with clients, solving the problems they face today. That gives us clarity, urgency, and a reason to innovate.鈥� 

Ten years in, Rocket Surgery has stayed true to 91桃色鈥檚 values, staying fast, fun, innovative, and most importantly, obsessed with getting the best results for their customers. 鈥淲e deliver that by being willing to go further than our competitors,鈥� Jim points out. 鈥淭hat鈥檚 why we鈥檝e become a trusted partner for the world鈥檚 biggest shows, networks, and sports brands over the years.鈥澨�

NAB Show 2025

Rocket Surgery demoed several new solutions, including a turnkey scorebug platform, custom fan engagement games (including one built in Unreal Engine for the Pittsburgh Pirates), and a partnership with Arcturus on AI-driven, 3D navigable replay 鈥� possibly redefining how leagues analyze and officiate games.

Arcturus has developed a system that captures and reconstructs multiple video feeds into a broadcast-quality 3D copy of the action, enabling interactive 2D and 3D replays, analysis, and shareable captured moments. 鈥淲e鈥檙e excited to show off what XPression and Voyager can do when you stretch them to their limits,鈥� Doyle beams.

The post Ten Years of Rocket Surgery: Engineering Creative Disruption in Broadcast appeared first on 91桃色.

From captivating audiences with eye-catching graphics to telling stories in fantastical worlds 鈥� or making the most of studio space and time 鈥� this showcase demonstrates how Ross Virtual Solutions support creative and operational goals alike.鈥�  

Voyager, the Unreal Engine-based render engine, enables the creation of photorealistic environments, AR (Augmented Reality) elements, and stylized virtual worlds.听听

Lucid Studio鈥痠s a powerful control tool that bridges the creative world into the everyday operational space. Designed with simplicity in mind, it allows non-technical users and on-air talent to easily manage virtual productions. With its proven and integrated MOS capabilities, journalists, producers, and talent can add and edit Virtual Graphics as easily as a lower third.听

Voyager Trackless Studio鈥痮ffers an accessible and cost-effective way to produce virtual productions, using the same high-quality assets and realism found in fully tracked environments鈥攚ithout the need for tracking hardware or additional infrastructure.听听

This year鈥檚 NAB Show setup features a hybrid space that highlights the use of Greenscreen Virtual Set Production with AR (Augmented Reality) set extensions and a cost-effective use of LED-based XR (Extended Reality). This hybrid approach showcases the flexibility of modern production. Even in a compact space, it鈥檚 possible to create a warm, inviting environment for guest interviews鈥攚ardrobe freedom included.   

Simultaneously, large immersive sets and dynamic presentation areas鈥攖hat rival national sports studios鈥攁re created virtually, eliminating the need for extensive physical infrastructure.听

With virtual production, transforming the look and feel of a set requires no downtime or construction. One space can serve multiple formats, from rebranded productions to rapid switches between a sponsored lifestyle show and a hard-hitting newscast鈥攁ll without lifting a single prop. This flexibility eliminates nearly all barriers in the ever-changing studio utilization dilemma – aside from the number of hours in a day.   

Behind the scenes: what鈥檚 powering it all? 

As a technology showcase, NAB Show is the perfect place to reveal what鈥檚 happening behind the curtain. For anyone watching a live demo 鈥� or catching up after missing a few details 鈥� here鈥檚 a high-level overview of the two featured stations. 

Station 1鈥痙emonstrates a blend of Tracked Virtual Sets and AR, featuring the Ross Camera Motion Systems Blackbird Robotic Pedestal and Trackless Studio. Integrated control via OverDrive highlights the benefits of MOS-driven workflows. 

Station 2鈥痓uilds on that foundation with control of LED screens using XR, XPression Tessera, and Carbonite Mosaic, all viewed through a Furio rail-mounted camera. 

For questions, further information, or to book a hands-on session with one of 91桃色鈥檚 experts,鈥�click here鈥痮r stop by鈥�Booth SL206鈥痑t the entrance of South Hall. 

The post Ross Virtual Solutions at NAB 2025 appeared first on 91桃色.

Fast-forward to 2025. The same meeting happens, but this time, the conversation is different. Instead of groaning, the team confidently discusses reallocating resources. Thanks to Carbonite HyperMax and Ross Platform Manager (RPM), existing production switcher resources can be reconfigured to address the new requirements without costly infrastructure investment. The innate flexibility of Carbonite HyperMax means that there are virtually no fixed hardware constraints, and the ability to scale up or down as needed means greater creative freedom for the production team. The Director of Engineering and the CFO both love the efficiency of this solution, and the News Director is given the green light to debut both productions.听

The power of HyperMax: Flexibility and efficiency 

The broadcast industry has long relied on hardware-centric solutions with built-in limits. Although the Mix Effects (ME) count of most production switchers can be increased somewhat, there is typically a hardware-constrained upper limit that cannot be exceeded. To increase capacity any further, a facility must invest in additional switchers 鈥� an expensive and inefficient approach.听

HyperMax changes this equation. 

With dynamic resource sharing and reallocation, Carbonite HyperMax removes the traditional boundaries between switchers and control rooms. Whether you鈥檙e in a primary Production Control Room (PCR), a secondary studio, or working remotely, you can assign resources where and when you need them.听

Decentralized production: A reality, not a concept 

With HyperMax and Ross Platform Manager, you can: 

• Scale and Share Easily: Assign MEs, MiniMEs, and Scene resources across multiple productions without extra hardware. 

• Optimize Remote Production Workflows: Operate productions from decentralized locations, reducing costly on-site setups. 

• Maximize Equipment ROI: Shift resources in minutes, eliminating underutilized switchers and idle control rooms. 

• Enhance Redundancy and Reliability: Create resilient workflows with built-in failovers by pooling switcher capabilities.  

Ultimate Flexibility. Maximum Control

The need for agile, cost-effective production is growing. As the production industry moves toward hybrid and remote workflows, broadcasters need infrastructure that鈥檚 not just powerful but adaptable. Carbonite HyperMax delivers on that promise, helping you do more with less, eliminate inefficiencies, and unlock new creative opportunities. 

To learn more about our latest hyperconverged solution, visit the Carbonite HyperMax product page

The post How Carbonite HyperMax is Reinventing Decentralized News Production appeared first on 91桃色.

Maximize Your Production Capabilities

With a single Carbonite HyperMax license assigned to an SDPE blade, you unlock six powerful effects systems:

On-the-Fly Flexibility

With Carbonite HyperMax, you can dynamically move or share licenses on any SDPE blade as production needs change. Assign a Mix Effect (ME) bank to an SDPE blade in a news studio control room for a broadcast, then reallocate it afterward. An outside broadcaster can use an SDPE blade as a video processor for one event and then repurpose it as a MaxME for another production. This adaptability ensures you always get the most from your investment.

Cost-Effective Resource Management

For facilities with Carbonite Ultra or Ultra 60 switchers, RPM simplifies resource allocation. By migrating ME licenses to a shared pool, multiple systems can access those capabilities without requiring duplicate hardware. This reduces costs while maintaining full production flexibility.

Built for Today, Ready for Tomorrow

Ross Software-Defined Production Engine (SDPE) boards are built for adaptability. Software updates allow you to add new features without requiring additional hardware. As new SDPE functionality is developed, Carbonite HyperMax licenses can be updated to provide additional capabilities to ensure you stay ahead.

With Carbonite HyperMax and Ross Platform Manager, you gain a production system designed for today鈥檚 fast-paced demands and tomorrow鈥檚 opportunities. Scale effortlessly, optimize resources, and produce without limits.

The post Carbonite HyperMax: Smarter, More Efficient Production with Ross Platform Manager appeared first on 91桃色.

However, making a successful corporate video can be quite scary. Some of the questions that might be circling your mind include:鈥� 

• Should you work with a video production agency?鈥� 
• Is it better to hire a videographer?鈥� 
• Should you stick to your budget and rely on your in-house teams?鈥���

To put your mind at ease, this article explores how you can use the right tools to help your non-technical teams and subject matter experts produce engaging corporate video content.鈥� 

What is brand video production?鈥�

Brand video production aims to communicate a company鈥檚 values and identity to viewers by creating high-quality corporate videos.鈥� 

Organizations create corporate videos to communicate a specific message. There are many different types of corporate videos, including product demos, explainer videos, company culture videos, and advertisements.鈥� 

In addition to communicating a specific message, these videos are also designed to achieve a specific desired outcome, such as boosting employee engagement, brand awareness, or sales.鈥� 

Importance of high-quality corporate video production听

High-quality corporate videos can help you build strong relationships with your target audience and boost your video marketing efforts. Compared to images and text, videos are better at grabbing and holding the viewer鈥檚 attention. This makes them great for communicating your message.鈥� 

Video content also promotes loyalty and trust with your target audience by eliciting positive emotions through the combination of narrative, sound effects, and visuals. Top-tier videos are easily shared across various platforms, boosting their ability to promote visibility and awareness.鈥� 

More importantly, videos enhance conversions by catering to customer pain points and clearly detailing services and products. They also increase the amount of time visitors spend on your website, boosting its SEO rankings as a result.鈥� 

Strategies and ideas for different types of corporate videos听

There are many different types of corporate videos. Each one is designed to achieve a different goal. Here鈥檚 a breakdown of the main types of videos and ideas on how you can boost their quality.鈥�� 

1. Origin story videos听

These videos tell a positive and inspiring story of how the organization was founded. An origin video can contain details about the founding members, their reasons for starting the company, the obstacles they faced, and their successes.鈥� 

A great origin story should be authentic, creative, and emotional, showcasing your brand鈥檚 purpose and vision. For the best outcome, consider hiring a creative copywriter and storyteller when creating an origin story video.鈥�� 

2. Commercials and video ads鈥�

Video ads are designed to promote a service or product. They are one of the most common types of corporate videos and typically range between 15 seconds and 2 minutes in length. These videos can be used on a variety of platforms, including social media, TV, and YouTube.鈥�

A good commercial should grab the viewer鈥檚 attention in the first few seconds and retain it for the rest of the ad. These videos should also be concise and free of any filler material. They should also have a clear call to action.鈥� 

3. Product demo videos听

A product demo video is the way to go for companies looking to show off new product functionalities and features. These videos help customers envision the usefulness of a product or service by showing how features can be applied in practical scenarios.鈥� 

In addition to featuring simple instructions on how to use the service or product, these videos should include use cases of the product, relatable pain points, and practical advice and examples.鈥� 

4. Corporate safety and training videos听

These videos promote workplace safety and teach new skills to employees. Data protection, workplace hazards, and fire safety are some of the main areas addressed by safety videos. Training videos can also teach new skills, such as how to use the latest software solutions and handle daily processes.鈥� 

Some of the hallmarks of engaging safety and training videos include the use of easy-to-memorize visual elements, step-by-step instructions, and concise and straightforward advice.鈥� 

5. Customer testimonials鈥�

These videos feature genuine customers detailing their experience using a specific service or product. They are essential for building credibility and trust.鈥� 

A captivating customer testimonial video should use evocative and descriptive language, genuine descriptions of how the product made the customer feel, and a clear and heartfelt explanation of the outcome achieved. The video should also compare the product or service to competing options, positioning it favorably.鈥� 

6. Broadcast meetings & events

Broadcasting meetings and corporate events allow organizations to connect with employees, stakeholders, and external audiences in real time, ensuring key messages are delivered clearly and effectively. Whether it鈥檚 an all-hands meeting, a product launch, or a thought-leadership panel, live-streamed events create opportunities for engagement, transparency, and brand credibility.

A well-produced broadcast meeting or event should focus on:

鈥� Clear audio and visuals 鈥� Poor sound or video quality can make even the most compelling content ineffective. Invest in good microphones, lighting, and reliable streaming platforms to maintain professional production standards.

鈥� Engaging presentation formats 鈥� Incorporate multi-camera setups, live graphics, and pre-recorded segments to keep viewers engaged. Switching between speakers, showcasing slides, and integrating audience questions in real time can elevate the experience.

鈥� Interactive elements 鈥� Encourage audience participation through live Q&A sessions, polls, and chat interactions. This fosters a two-way conversation rather than just a one-way broadcast.

鈥� On-demand accessibility 鈥� Not everyone can attend a live event. Make sure recordings are available afterward, allowing employees, clients, or prospects to revisit key moments at their convenience.

With the right tools and workflows, even non-technical teams can take control of event broadcasting. Platforms like Quorum simplify live production, making it easier to deliver professional-quality streams without the need for extensive technical expertise.

Empowering non-technical staff to produce engaging video content听

The video production process involves several important steps, including pre-production, production, and post-production. Suppose you are producing videos that offer a significant return on investment once they are distributed to the target audience (like video ads). In that case, you can justify the cost of hiring a corporate video production company to handle your content creation.鈥� 

However, if the content does not have a visible return on investment (say, an origin video), you might be better served by an in-house video production team.鈥� 

By providing your in-house team with powerful yet easy-to-use video production automation tools like Quorum, you can empower them to create high-quality video content and enhance your organization鈥檚 corporate live-streaming efforts. With this tool, your in-house team and subject matter experts will have complete control over the production process, ensuring that you end up with a highly accurate and informative video.鈥� 

Build your brand image with high-quality video听

Are you ready to give your in-house team the tools they need to create top-quality corporate videos? Contact 91桃色 today to discover how to make this a reality.鈥�� 

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Today鈥檚 employee teams are distributed worldwide, making efficient and seamless communication more challenging. Fortunately, organizations can turn to video to connect teams and maintain employee connections. Streaming meetings enables employees to seek clarifications, offer feedback, and keep up with updates.鈥� 

Common issues and challenges of town hall streaming 

You can use a variety of tools to video stream town hall meetings. However, despite being feature-rich, some of the most popular tools also suffer from many glaring issues. Some of the commonly encountered challenges when using tools like Zoom and Google Meet to livestream town halls include: 

• Complex UI: Zoom is known for its feature-rich nature. However, this can also make it feel less intuitive and more complicated to use. If you are unfamiliar with video streaming tools, you will need help activating video and audio for your live streams when using this tool. 

• Poor video quality: Quality is one of the most obvious issues when video streaming meetings. High-quality video will give your meetings a professional look. However, you might not be able to produce HD video when using some of the available video conferencing tools.鈥��� 

• Finding and displaying participants: As a host, you need to have an efficient way of finding people when streaming an event with a large group of participants. Zoom does not have a search feature to find other participants and does not give hosts adequate control over the order of the images of participants. 

• Branding: Delivering a customized video stream can be challenging when using tools like Google Meet and Zoom. If you want to create a branded town hall streaming experience, you will need customized lower thirds, background graphics, and more. Such features may not be supported by most of the popular video conferencing tools. 

Your town hall meeting will be less productive if you don鈥檛 have practical solutions to these technical streaming challenges.鈥�� 

The need for simple and cost-effective town hall streaming  

There is no debating the importance of town halls. However, it is also true that these meetings do not generate a palpable return on investment to justify spending on technical staff a broadcaster might use because the content is a net expense and is unlikely to bring in any revenue.鈥� 

With that in mind, there is a growing demand for cost-effective town hall broadcast solutions for government and corporate teams.鈥� 

What is automated video production?鈥� 

Unlike traditional video production, where everything is done manually, automated video production involves creating and editing videos using a predefined automatic process. Video automation allows you to create numerous dynamic videos without much human intervention.鈥� 

In addition to simplifying the process of broadcasting official events, this video production method can also efficiently generate content for marketing, personalization, and social media.鈥� 

Quorum allows anyone to easily produce professional-grade content. This powerful mark-based system relies on a user-friendly web interface to simplify the meeting production process. It is easy to know where everyone will be positioned during meetings. Making it possible to automate large parts of the production process, which simplifies things to the point where anyone can operate the system.鈥� 

The benefits of automating live video production 鈥� 

Video production automation is highly advantageous to anyone who intends to create many videos that follow a similar pattern. The following is a list of some of the main benefits of automation.鈥� 

1. Effortless creation of professional-quality videos 鈥� 

Automation allows organizations to create high-quality videos without the need for large and highly skilled production teams. For instance, Quorum is specifically designed to change how users work with other video production and editing tools (like Carbonite switchers and Xpression graphics) without changing the quality of the output.鈥� 

2. Integration with third-party tools 

The best video production automation tools save you money by working seamlessly with existing third-party tools such as microphone and camera systems. With the right tool, you will not need to spend more money acquiring compatible hardware.鈥��� 

3. Reduce human error 

Automation minimizes the need for human input, and with it, the chances of human error. Thanks to its highly automated nature and intuitive controls, Quorum is designed to be highly user-friendly. Users can master this tool in minutes and enjoy the benefits of an automated video creation process in no time.鈥� 

Transform your town halls today鈥�

Video production automation can simplify your video creation process while boosting the quality of the resulting content. Contact 91桃色 today to learn how to take your upcoming town hall broadcast to the next level.鈥� 

The post Simplifying town hall broadcasts: Tools and strategies that work听 appeared first on 91桃色.

While summaries and minutes can help boost information retention, they fail to capture the details of screen sharing, whiteboards, and other visual aids and reproduce the nuances of conversation.鈥� 

To overcome these issues, many organizations record their meetings using various video conferencing room solutions.鈥� 

Recording conference videos has several benefits. First, attendees can direct all their attention to the meeting. Second, anyone absent from the meeting can follow everything that happened by watching or listening to the recording. Third, video conference recordings can enrich an organization鈥檚 shareable content on social media and other platforms.听

Strategies to record and broadcast high-quality conference video听

Conference video production can be done in various ways, including the following. 

1. Screen recording applications鈥�

Screen recording applications can be used to record meetings. These applications are designed to capture both audio and video. They can also record your entire screen or just a part of it.鈥� 

To record and broadcast your conference:鈥�� 

• Choose a reliable screen recording software and install it on your devices 
• Launch the software and adjust the audio and video settings to your liking 
• Commence the video meeting and set the software to capture the conference window 
• Start recording 鈥� everything that appears on your window will be recorded 
• At the end of the video, stop recording and save the file鈥� 

2. Video conferencing platforms鈥�

Various video conferencing solutions feature built-in recording capabilities, which allow users to record video conferences. Although each platform has different recording features, they all offer a simple way of capturing video and audio during meetings. Zoom Rooms is among the most commonly used video conferencing room solutions.鈥� 

To record meetings using these platforms, you will need to: 

• Get a solution with a recording feature 
• Start recording your meeting by locating the recording feature and hitting the record button 
• Finish recording the meeting and save the file 

3. Hardware solutions鈥�

You can record videos using dedicated hardware devices. Often equipped with additional in-built options such as storage and microphones, these conference room AV systems are primarily designed to capture video and audio.鈥� 

To record and broadcast meetings using hardware devices, you will need to: 

• Acquire suitable hardware devices/systems 
• Connect the devices to your conferencing system or computer 
• Adjust the settings to match your audio and video preferences 
• Start recording when the meeting/conference commences and stop when it ends 

4. Third-party recording and broadcasting software听

If your conferencing system does not have a recording feature, or you need more powerful recording capabilities, consider using third-party recording software. These solutions come with additional features like editing and post-production processing. To capture the best video, ensure you have the best camera placement.鈥� 

Steps to record conference video using this strategy: 

• Get a solution that matches your needs and is compatible with your existing video-conferencing AV equipment鈥� 
• Install the software and configure the settings 
• Start using the recording and broadcasting software鈥� 

Turn any conference into value-driving content鈥�

Today鈥檚 advanced video conferencing and event AV systems make turning any conference or meeting into valuable content easy. These feature-rich tools simplify every step of the conference video production process, from set up to recording and broadcasting to post-production and processing.鈥� 

Tools like Quorum are designed to simplify the process of producing and broadcasting high-quality video through automation.鈥� 

This advanced tool allows inexperienced users to produce professional-grade videos. Quorum is created for use in situations where the sitting position of everyone being filmed is known in advance, such as meetings and conferences. The tool simplifies and automates the process of selecting and highlighting marks/speakers. 

This tool is embedded with Ross XPression to help you create stunning visuals and display additional information (like job titles and names) about speakers in the lower third of the screen.鈥�

Record and broadcast conferences like a pro

Capturing high-quality videos of your meetings and conferences can boost information retention and enrich your company鈥檚 shareable content. Contact 91桃色 today to learn how to transform your conference video production process. 

The post How to record and broadcast conference video鈥� appeared first on 91桃色.

, a YouTube channel with over 1.8 million subscribers, is on a mission to bring space down to Earth for everyday people. To do that, they need top-tier camera equipment that can precisely track rockets as they launch into space. And because every tiny movement matters when working with telescopes and long-range lenses, Everyday Astronaut turned to 91桃色’s robotic camera heads.

For two recent launches鈥攐ne in Texas and another in California鈥擡veryday Astronaut deployed of our systems to capture the events from multiple angles. With the VR100 and VR600 PT heads, they could smoothly track the rockets in real time, delivering stunning, stable footage to their audience.

So, what did they think? According to the team, the Ross Pan & Tilt camera heads were accurate, reliable, and easy to use鈥攚hich is exactly what you need when dealing with fast-moving rockets. They also praised the system’s versatility, smooth motion, and rock-solid construction 鈥攅ssential qualities for working with high-magnification optics.

One feature the team particularly loved was the integrated wiring support and durable I/O ports, which made setup easier and ensured everything stayed secure鈥攅ven in high-pressure launch environments.

At 91桃色, we designed our robotic camera systems to deliver precision, flexibility, and reliability鈥攚hether you’re in a news studio, a live event, or, in this case, tracking rockets into space. Seeing Everyday Astronaut use our gear to bring the excitement of spaceflight to millions is why we engineer these solutions and drives us to innovate more.

Author: Collin Thrash

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